Justo Laciar
About Justo Laciar
Justo Laciar is a Sales Manager for Mexico and Latin America at RTB House, where he has worked since 2021. He has a diverse background in sales and marketing, with previous roles at Entravision Digital and BASF, and holds degrees from Universidad de Buenos Aires and Université Paris Dauphine.
Current Role at RTB House
Justo Laciar serves as the Sales Manager for Mexico and Latin America at RTB House. He has held this position since 2021, contributing to the company's efforts in digital marketing. His role involves enhancing branding and retargeting campaigns for top brands in the region. Laciar has been instrumental in implementing Deep Learning algorithms to optimize digital marketing strategies.
Previous Experience in Sales and Marketing
Prior to his current role, Justo Laciar worked at Entravision Digital as the Sales Manager for LATAM - App Growth from 2020 to 2021. He also held the position of Programmatic Campaign Manager at Headway Digital from 2018 to 2020. His earlier experience includes working as a Sales Agent at Vail Resorts and as a Marketing Analyst at BASF, where he developed skills in sales and marketing strategies.
Educational Background
Justo Laciar studied at the Universidad de Buenos Aires, where he earned a Licenciatura from 2013 to 2017. He furthered his education at Université Paris Dauphine, obtaining both a Master of Business Administration (MBA) and a Bachelor of Business Administration (BBA) in 2018. His foundational education was completed at Colegio Inmaculada Concepción, where he achieved a Bachiller con Orientación en Ciencias Naturales.
Early Career and Internships
Justo Laciar began his career with various roles that provided him with practical experience. He worked as a Pasante at the Ministerio de Educación de la Nación for eight months in 2015. Additionally, he served as an Assistant at Vail Valley Foundation from 2013 to 2015, which contributed to his professional development in the early stages of his career.
Professional Goals and Focus
In his professional endeavors, Justo Laciar aims to create a motivating work environment that promotes efficiency and effective goal achievement. He focuses on optimizing resource usage while enhancing branding and retargeting campaigns for leading brands in Mexico and Latin America.