Klaudia Wachnicka
About Klaudia Wachnicka
Klaudia Wachnicka is a Global Account-Based Marketing Manager at RTB House, with a background in public relations and marketing across various industries. She has extensive experience in both the Asia-Pacific region and Europe, enhancing her strategic approach to marketing.
Current Role at RTB House
Klaudia Wachnicka serves as the Global Account Based Marketing Manager at RTB House, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies aimed at key accounts on a global scale. Her experience in marketing and public relations enhances her ability to drive effective account-based marketing initiatives.
Previous Experience at RTB House
Before her current role, Klaudia worked at RTB House as the Regional Public Relations & Marketing Lead for the Asia-Pacific region from 2020 to 2022. She also held the position of Regional Public Relations & Marketing Coordinator for Asia-Pacific from 2019 to 2020. Her tenure at RTB House provided her with valuable insights into the marketing landscape and regional dynamics.
Educational Background
Klaudia holds a Bachelor's degree in Political Science with a specialization in Political Marketing from the University of Warsaw, where she studied from 2009 to 2013. Additionally, she earned a Master's degree in Project Management from the Warsaw School of Economics, completing her studies from 2012 to 2014. She furthered her education at the Polska Szkoła Reportażu, achieving a qualification from the Instytut Reportażu in 2021.
Diverse Professional Experience
Klaudia has a diverse professional background that spans various roles in communications, journalism, and marketing. She has worked as a PR Account Manager at Grey Group Poland, a Project Management Coordinator at ExxonMobil, and held multiple positions at Grupa TVN, including Foreign News Producer and Broadcast Producer. Her experience in both Europe and the Asia-Pacific region contributes to her comprehensive understanding of global marketing strategies.
Skills and Expertise
Klaudia possesses a strong background in communications strategy, which enhances her effectiveness in account-based marketing. Her diverse skill set includes journalism and marketing, providing her with a unique perspective in her current role. Her international experience in TV production complements her marketing and public relations expertise, allowing her to approach challenges with a well-rounded viewpoint.