Kristin Chiu
About Kristin Chiu
Kristin Chiu is a Senior Account Manager at RTB House, where she manages over 20 global accounts in the e-commerce sector. She has a background in programmatic trading and marketing, with previous roles at Dentsu Aegis Network and CTBC Bank.
Current Role at RTB House
Kristin Chiu serves as a Senior Account Manager for the Greater China Region (GCR) at RTB House, a position she has held since 2019. In this role, she manages over 20 global accounts, primarily focusing on e-commerce brands within the fashion, marketplace, and travel industries. Her responsibilities include coordinating with both headquarters and local supervisors, which requires effective communication and organizational skills. Kristin's role also involves mentoring colleagues, leading discussions, and sharing her expertise to foster team development.
Previous Experience at Amnet Programmatic Experts
Before joining RTB House, Kristin worked at Amnet Programmatic Experts for Dentsu Aegis Network in Taipei City, Taiwan. She held two positions during her tenure: Programmatic Trader from 2016 to 2017 and Programmatic Coordinator from 2017 to 2018. In these roles, she gained valuable experience in programmatic advertising and digital marketing, contributing to her understanding of the industry.
Background in Banking and Marketing
Kristin began her career as an Assistant Relationship Manager at CTBC Bank Co., Ltd. in Kaohsiung City, Taiwan, where she worked from 2012 to 2014. Following her banking experience, she interned at Outbound App in Brisbane, Australia, focusing on marketing and branding for two months in 2015. This diverse background has provided her with a solid foundation in client management and marketing strategies.
Education and Academic Qualifications
Kristin Chiu holds a Bachelor of Business Administration (B.B.A.) in Quantitative Finance and Economics from National Tsing Hua University, where she studied from 2008 to 2012. She furthered her education by obtaining a Master of Business in Marketing from The University of Queensland between 2014 and 2015. Her academic background supports her professional expertise in finance, economics, and marketing.
Digital Marketing Involvement
Kristin has actively participated in several digital marketing initiatives, including the YouTube Guru Program, Facebook Agency Ambassador, and Google Ignite. These experiences reflect her engagement with major digital platforms and her commitment to staying updated with industry trends and best practices.