Kyrene Chew
About Kyrene Chew
Kyrene Chew is a Technical Solutions Specialist at RTB House in Singapore, where she has worked since 2019. She has a background in operations management and has held various roles in technology and marketing across multiple companies.
Work at RTB House
Kyrene Chew has served as a Technical Solutions Specialist at RTB House since 2019. In this role, she has been involved in implementing solutions that utilize the company's proprietary ad buying engine, which operates on Deep Learning algorithms. Her work contributes to the development of MarTech solutions through RTB House's AI Marketing Lab and Creatives Lab. She plays a key role in enhancing innovation and performance improvement across various marketing campaigns.
Previous Employment Experience
Prior to her current position, Kyrene Chew worked at SaleCycle as an Implementation Developer from 2016 to 2018 and as an Implementation Consultant from 2018 to 2019. She also held a position as a Developer at Connected Machines Pte Ltd from 2014 to 2015. Earlier in her career, she worked as an Assistant Application Support at Keppel Integrated Engineering Limited for three months in 2012, and as a Teaching Assistant at Singapore Management University in 2011. Additionally, she gained experience as a Solution Consultant Assistant at Accenture in 2010 and as a Regional Sales Agent at OCBC in 2009.
Education and Expertise
Kyrene Chew obtained her Bachelor of Science (BSc) degree in Operations Management from Singapore Management University, where she studied from 2010 to 2014. She also holds a Diploma in Business Enterprise Information Technology from Nanyang Polytechnic, which she completed from 2007 to 2010. Her educational background provides her with a solid foundation in both technical and operational aspects of business, enhancing her expertise in the field of technical solutions.
Involvement in Marketing Technologies
At RTB House, Kyrene Chew contributes to campaigns that serve over 1,600 clients across EMEA, APAC, and the Americas. Her work involves utilizing advanced marketing technologies to improve campaign performance and deliver innovative solutions. Through her role, she actively participates in the development of MarTech solutions, focusing on leveraging artificial intelligence to enhance marketing strategies.