Laurie Da Silva
About Laurie Da Silva
Laurie Da Silva serves as the Regional Vice President for West Coast Agencies at RTB House, where she has worked since 2023. With a diverse background in sales and client development across various companies, she emphasizes ethics, customer service, and innovative advertising solutions.
Work at RTB House
Laurie Da Silva currently serves as the Regional Vice President for West Coast Agencies at RTB House, a position she has held since 2023. In this role, she focuses on driving sales and managing client relationships in the Los Angeles Metropolitan Area. Prior to this, she worked as the Senior Sales Director for West Coast Agencies at RTB House from 2021 to 2023, where she developed strategies to enhance client engagement and advertising performance.
Previous Experience in Advertising
Laurie Da Silva has extensive experience in the advertising industry. She worked at ownerIQ as an Account Executive from 2016 to 2018 and later served as the Director of Sales for West Coast in 2019. Her career also includes roles at AcuityAds Inc as Director of Strategic Partnerships in 2016, and at Inmar Intelligence as Client Development Director from 2019 to 2021. Additionally, she held positions at Fiksu, Traffic Marketplace, and Big Frame, contributing to her comprehensive understanding of the digital advertising landscape.
Education and Expertise
Laurie Da Silva studied at California State University, Northridge, where she achieved a degree in Kinesiology with a focus on Exercise Science. Her educational background complements her professional experience in advertising, particularly in understanding consumer behavior and the importance of tailored marketing strategies.
Ethics and Customer Service Philosophy
Laurie Da Silva emphasizes a strong commitment to ethics in her professional conduct. She values honesty, accountability, and reliability in business practices. Her approach aligns with her belief in outstanding customer service, where she prioritizes genuinely caring for clients and delivering custom creatives tailored to enhance advertising performance.
Advocacy for Deep Learning in Advertising
Laurie advocates for the use of deep learning technology in advertising, believing it can outperform traditional machine learning methods. This perspective reflects her commitment to innovation in the industry and her focus on leveraging advanced technologies to improve advertising outcomes for clients.