łukasz Traczyk
About łukasz Traczyk
Łukasz Traczyk serves as the Programmatic Inventory Manager EMEA at RTB House, where he has worked since 2018. He has a background in customer support, business development, and campaign management, with extensive experience in programmatic media.
Work at RTB House
Currently, łukasz Traczyk serves as the Programmatic Inventory Manager EMEA at RTB House, a position he has held since 2018. In this role, he leads a team of six Programmatic Media Partners, overseeing operations in the UK, DACH, Western Europe, and MEA markets. He participates in international meetings with major publishers to support his team during significant negotiations. Traczyk also acts as a liaison between the Global Inventory Partnerships EMEA team and the Director of the Global Inventory Partnerships department, ensuring effective communication and collaboration.
Previous Experience
Before his current role, łukasz Traczyk worked at RTB House as a Programmatic Inventory Buyer from 2016 to 2018. His earlier career includes positions such as Team Leader at Post Sticker, where he focused on customer support and lead generation from 2014 to 2016, and Business Development Manager at Shoplov.in during the same period. Additionally, he was a Campaign Manager at Daftcode Sp. z o.o. for five months in 2014 and held the position of Account Manager at Kwanko - NetAffiliation from 2013 to 2014, as well as at MainAd from 2011 to 2013.
Education and Expertise
łukasz Traczyk earned a Bachelor’s Degree in Advertising and Marketing from Akademia Finansów i Biznesu Vistula, where he studied from 2009 to 2015. His educational background provides a foundation for his expertise in programmatic advertising and inventory management. Traczyk's knowledge allows him to monitor market situations effectively and advise on optimal solutions to enhance team performance.
Leadership and Team Management
In his current role, łukasz Traczyk leads a team of six Programmatic Media Partners, providing guidance and support to team members. He plays a crucial role in resolving issues and navigating complex negotiations, ensuring that his team operates efficiently across various markets. His leadership skills contribute to the overall success of the Global Inventory Partnerships EMEA team.