Michaela Jirásková
About Michaela Jirásková
Michaela Jirásková is a Senior Account Manager at RTB House, where she has worked since 2022. She has extensive experience in marketing and account management, having held various positions in notable companies in Prague, Czech Republic.
Current Role at RTB House
Michaela Jirásková serves as a Senior Account Manager at RTB House, a position she has held since 2022. In this role, she is responsible for managing client accounts and developing strategies to enhance client relationships. Her work focuses on delivering effective advertising solutions and optimizing campaign performance. RTB House is known for its advanced retargeting technology and data-driven marketing solutions.
Previous Experience in Marketing and Management
Prior to her current role, Michaela Jirásková worked at RTB House as an Account Manager from 2019 to 2021. She also held positions at Beneficio Media, s.r.o. as an Account and Marketing Manager for six months in 2018, and as an Online Marketing Manager (PPC Specialist) for five months in the same year. Additionally, she worked as a Marketing Manager Junior at Mark2 Corporation Czech a.s. from 2017 to 2018 and as a Marketing Specialist at NEWTON College from 2016 to 2017.
Education and Academic Background
Michaela Jirásková holds a Master of Science (MSc.) in Modern Marketing from NEWTON University, which she completed in 2022. She also earned a Bachelor's degree (Bc.) in Corporate Economics and Management from Vysoká škola ekonomická v Praze, where she studied from 2012 to 2016. Furthermore, she obtained an Engineer (Ing.) degree in Marketing Communication from Vysoká škola finanční a správní - Praha, completing her studies in 2019.
Early Career and Development
Michaela Jirásková began her career at Mediální skupina MAFRA, where she worked as a Brand Manager Junior from 2013 to 2015. She also gained experience as an Event Manager and Assistant at ProfiFP from 2015 to 2017. These early roles contributed to her foundational skills in marketing and account management, setting the stage for her subsequent positions in the industry.