Nathália Vilanova
About Nathália Vilanova
Nathália Vilanova is a Technical Account Coordinator at RTB House, where she has worked since 2020. She has a background in technical account coordination and analysis, with previous roles at Uber and Grupo Admseg Brasil, and holds an MBA in Data Science and Analytics from São Paulo University.
Work at RTB House
Nathália Vilanova has been employed at RTB House as a Technical Account Coordinator since 2020. In her role, she contributes to the deployment of deep learning algorithms utilized in the company's proprietary ad buying engine. Nathália is part of a team that manages over 2,000 campaigns for clients across the EMEA, APAC, and Americas regions. She engages with the AI Marketing Lab and Creatives Lab, which focus on innovation in MarTech solutions and enhancing creative performance.
Previous Experience
Before joining RTB House, Nathália held various positions in different organizations. She worked at Uber as a Technical Account Coordinator for one year in São Paulo from 2019 to 2020. Prior to that, she served as a Test Analyst at Grupo Admseg Brasil from 2015 to 2017. Nathália also worked briefly as an Administrative Assistant at Grupo Confrasilvas in 2018 and as an Environmental Sales Representative at Rentaltech Ambiental for three months in 2019. Additionally, she gained experience as a Customer Support Analyst at Grupo Admseg Brasil from 2012 to 2014 and as an Au Pair with Cultural Care Au Pair in the United States from 2018 to 2019.
Education and Expertise
Nathália Vilanova has a strong educational background. She studied at Universidade Metodista de São Paulo, where she earned a Bachelor's Degree in Environmental and Sanitary Engineering from 2013 to 2017. She furthered her education at Virginia International University, obtaining a certificate in Business Communication in 2019. Most recently, she completed a Master of Business Administration (MBA) in Data Science and Analytics at São Paulo University from 2021 to 2023.
Background
Nathália Vilanova has a diverse professional background, having worked in various roles across different sectors. Her career began in customer support and analysis, progressing to technical account coordination and sales. She has experience in both the Brazilian market and international exposure through her time in the United States as an Au Pair. This varied experience has equipped her with a unique skill set that she applies in her current role at RTB House.