Palak Arora
About Palak Arora
Palak Arora is a Sales Director at RTB House with over eight years of experience in digital advertising sales. She holds a Bachelor's Degree in Commerce from Delhi University and has previously worked in various roles at companies such as Indeed.com, Taboola, and Sulekha.com.
Work at RTB House
Palak Arora currently holds the position of Sales Director at RTB House, a role she has occupied since 2022. Based in Gurugram, Haryana, India, she is responsible for establishing RTB House as a preferred demand-side platform (DSP) for retargeting. Her focus includes developing long-term business partnerships with advertising agencies and direct clients, leveraging her extensive experience in digital advertising sales.
Education and Expertise
Palak Arora studied Commerce at Kendriya Vidyalaya, Keshavpuram, from 2007 to 2008 for one year. She furthered her education at Delhi University, where she earned a Bachelor's Degree in Commerce from 2008 to 2011. With over eight years of experience in digital advertising sales, she has developed a core expertise in exploring untapped markets to generate revenue.
Professional Background
Palak Arora has a diverse professional background in digital advertising sales. Before her current role at RTB House, she worked at Taboola as a Client Partner from 2018 to 2022. She also served as a Senior Manager in Digital Ad Sales at Sulekha.com from 2012 to 2015. Her earlier roles include National Account Manager at Indeed.com and Product Sales Manager at Times Internet, showcasing her extensive experience in client servicing and account management.
Career Progression
Palak Arora's career in digital advertising began at Surge Media, India, where she worked in client servicing from 2011 to 2012. She then transitioned to Sulekha.com as a Senior Manager in Digital Ad Sales for three years. Following this, she held positions at Indeed.com and Times Internet, before joining Taboola as a Client Partner. Her career trajectory reflects a steady advancement in roles with increasing responsibility in the digital advertising sector.