Phil Coetzer
About Phil Coetzer
Phil Coetzer serves as the Sales Director for Agencies at RTB House in South Africa, where he has worked since 2021. He has a background in marketing and sales management, with previous roles at Ad Dynamo and Point Blank Marketing Communications.
Work at RTB House
Phil Coetzer has been serving as the Sales Director for Agencies in South Africa at RTB House since 2021. In this role, he has contributed to the expansion of the company's AI-based product offerings, focusing on retargeting solutions and branding campaigns that utilize ultra-effective Video Ads. Coetzer plays a crucial role in the deployment and success of over 3,000 campaigns across the EMEA, APAC, and Americas regions, supporting RTB House's global operations. His efforts have been instrumental in leveraging the company's proprietary ad buying engine, which is powered by Deep Learning algorithms, to enhance marketing strategies for leading brands and agencies.
Previous Experience in Advertising
Before joining RTB House, Phil Coetzer held various positions at Ad Dynamo. He served as the Sales Director from 2018 to 2021, and prior to that, he was the Managing Director for Greater Africa from 2015 to 2021. He also briefly worked as a Commercial Manager in 2015. His experience at Ad Dynamo provided him with a solid foundation in sales and management within the advertising industry. Additionally, Coetzer worked as a National Project Manager at Point Blank Marketing Communications from 2010 to 2011, where he managed projects across multiple cities including Cape Town, Durban, and Bloemfontein.
Education and Expertise
Phil Coetzer studied at the Cape Peninsula University of Technology, where he obtained a National Diploma in Plastics Technology from 1995 to 1997. He furthered his education at Stellenbosch University, earning a Bachelor of Arts in Sports Science from 2000 to 2002. His educational background equips him with a diverse skill set that complements his extensive experience in sales and marketing within the advertising sector.