Rafael Boechat Feliciano
About Rafael Boechat Feliciano
Rafael Boechat Feliciano is a Junior Technical Account Coordinator at RTB House, where he has worked since 2021. He holds degrees in Computer Engineering and Science and Technology from Universidade Federal de São Paulo and Universidade Estadual de Campinas, and has experience in various roles within digital marketing and technology.
Work at RTB House
Rafael Boechat Feliciano has been employed at RTB House as a Junior Technical Account Coordinator since 2021. In this role, he engages with the AI Marketing Lab and Creatives Lab, focusing on advancing MarTech solutions and enhancing creative performance. He contributes to the deployment of deep learning algorithms that are integral to the company's ad buying engine, which is utilized in 100% of their operations. RTB House operates in over 30 global locations, including major cities such as New York, London, and Tokyo, and serves more than 2,000 campaigns for clients across EMEA, APAC, and the Americas.
Education and Expertise
Rafael studied at Universidade Federal de São Paulo, where he earned a degree in Bacharelado em Ciência e Tecnologia with a focus on Engenharia de Computação from 2018 to 2020. He also attended Universidade Estadual de Campinas, achieving a degree in Engenharia de Computação from 2013 to 2016. His educational background equips him with a solid foundation in technology and engineering principles, which he applies in his current role in the tech-driven marketing industry.
Background
Prior to his current position, Rafael gained experience in various roles within the marketing and technology sectors. He worked as an Estagiário at Parque Tecnológico São José dos Campos for four months in 2019. He then held positions at Kyraly Marketing Digital, first as a Sales Representative for two months and later as an Estrategista de contas for six months. Following that, he served as Gestor de Tráfego at The Digital Eden for one year, from 2020 to 2021.
Professional Experience
Rafael's professional journey includes a range of roles that have contributed to his expertise in technical account coordination and marketing strategies. His experience at Kyraly Marketing Digital involved account strategy and sales, while his role at The Digital Eden focused on traffic management. These positions provided him with valuable insights into digital marketing and client management, which he now utilizes at RTB House.