Raphaël Leplat
About Raphaël Leplat
Raphaël Leplat is a Display/Video RTB Account Manager at RTB House in Paris, specializing in advertising campaigns across EMEA, NAMER, and LATAM. With over seven years of experience in paid media, he has previously held positions at Google and 3Q Digital, managing campaigns for major brands.
Work at RTB House
Raphaël Leplat has been employed at RTB House as a Display/Video RTB Account Manager since 2021. In this role, he leads and manages advertising campaigns across various regions including EMEA, NAMER, and LATAM. His responsibilities include overseeing programmatic display and video advertising initiatives, utilizing his extensive knowledge in paid media strategies.
Previous Experience in Digital Marketing
Prior to his current position, Raphaël Leplat worked at 3Q Digital, where he served as an Account Manager from 2018 to 2019 and later as a Senior Account Manager from 2019 to 2021. He also held roles at Google as a Google My Business Specialist and Google Ads Specialist, contributing to his comprehensive understanding of digital marketing. His experience spans multiple companies, including Havas Media Group and Matrix Internet Ireland, where he focused on PPC and SEA strategies.
Education and Expertise
Raphaël Leplat holds a Master of Science (MSc) in Marketing from Dublin Business School, which he completed from 2013 to 2014. He also earned a Master's degree in Marketing and Communication from Institut Supérieur Européen de Gestion, studying from 2011 to 2014. His educational background supports his expertise in paid search, RTB, programmatic display, paid social, and video advertising, with a total of 7 years of experience in paid media for both B2B and B2C clients.
Campaign Management for Major Brands
Throughout his career, Raphaël Leplat has managed advertising campaigns for several prominent brands, including LinkedIn, Emirates, Hyundai, AXA Assurances, and Kia. His role in these campaigns involved strategic planning and execution, leveraging his skills in digital marketing to achieve client objectives.