Rayssa Natale
About Rayssa Natale
Rayssa Natale is a Technical Account Coordinator at RTB House, where she has worked since 2022. She has a diverse background in digital marketing, journalism, and digital transformation, with previous roles at Brivia, Lima Consulting Group, and other organizations in Brazil.
Current Role at RTB House
Rayssa Natale serves as a Technical Account Coordinator at RTB House since 2022. In this role, she is involved in the deployment of Deep Learning algorithms in marketing technologies. She contributes to the development of AI-based product offerings, including retargeting solutions and branding campaigns with video ads. As part of a global team, she supports over 3,000 campaigns across the EMEA, APAC, and Americas regions.
Previous Experience in Digital Marketing
Prior to her current position, Rayssa Natale worked in various roles within the digital marketing sector. She was a Performance Media professional at Brivia from 2020 to 2022. Before that, she served as a Digital Transformation Consultant at Lima Consulting Group for 11 months in 2019. Additionally, she held the position of Director of Paid Media at Ó DOIS GO from 2017 to 2018 and worked as a Digital Marketing professional at dEx digital in 2019.
Journalism Background
Rayssa Natale began her career in journalism, working as a journalist at Escola Santa Mônica from 2015 to 2017 in Pelotas e Região, Brazil. She also gained experience as a Copywriter and Social Media Manager at Comparte Sites & webmarketing during the same period. This foundation in communication has informed her subsequent roles in digital marketing.
Educational Qualifications
Rayssa Natale studied at Universidade Federal de Pelotas, where she earned a degree in Communication with a focus on Journalism from 2013 to 2016. She furthered her education at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul, completing an Executive MBA in BI, Digital Marketing, and Data Driven Strategy from 2021 to 2022.