Serena Donato
About Serena Donato
Serena Donato is an Account Strategist at RTB House, specializing in programmatic display and video campaigns. She has a background in digital marketing and has worked at Accenture Italia and other organizations, focusing on client relationships and performance metrics.
Current Role at RTB House
Serena Donato has been working as an Account Strategist at RTB House since 2021. In this role, she focuses on managing programmatic display and video campaigns. She emphasizes key performance indicators such as CPC, CPA, ROAS, and Viewability to ensure effective campaign performance. Serena collaborates closely with Technical Account Managers and Sales Managers to enhance client satisfaction and deliver measurable results. Her work primarily involves clients in the Fashion, Insurance, and Classifieds industries.
Previous Experience at Accenture Italia
Before joining RTB House, Serena Donato worked at Accenture Italia. She served as a Digital Marketing Analyst from 2019 to 2021, where she applied her analytical skills in a fast-paced environment in Milano. Prior to this role, she was a Digital Marketing Intern at Accenture Italia from 2018 to 2019 for six months. Her experiences at Accenture provided her with a solid foundation in digital marketing strategies and client engagement.
Educational Background
Serena Donato has a diverse educational background in marketing and business. She studied at Università Commerciale 'Luigi Bocconi' and earned a Laurea triennale in Economia aziendale e management from 2013 to 2016. She furthered her studies at LUISS Guido Carli University, achieving a degree in Marketing - Gestione dei processi e delle relazioni di marketing from 2016 to 2018. Additionally, she completed a summer school program in Creativity and Innovation in Marketing at ISCTE Business School in 2017. Serena also attended SDA Bocconi, where she completed a course titled 'COMUNICARE PER CREARE VALORE' in 2021.
Consulting Approach and Client Relationships
Serena Donato adopts a consulting approach to client relationships, emphasizing the importance of constant results sharing. She conducts quarterly business reviews to assess performance and align strategies with client objectives. This approach helps in building strong partnerships and ensuring that clients receive valuable insights and recommendations tailored to their needs.
Internships and Early Career
In her early career, Serena Donato gained valuable experience through various internships. She worked as a Marketing Intern at ITALCAM - Câmara Ítalo-Brasileira de Comércio, Indústria e Agricultura for three months in São Paulo in 2018. Additionally, she served as a Classroom Tutor at Luiss Business School for one month in 2018. These roles contributed to her understanding of marketing dynamics and client engagement strategies.