Shane Cato
About Shane Cato
Shane Cato is an Account Director at RTB House, specializing in omni-channel marketing campaigns and strategic project management. He has over a decade of experience in digital marketing and has worked with various brands, enhancing their marketing efforts across multiple channels.
Work at RTB House
Shane Cato has been serving as an Account Director at RTB House since 2020. In this role, he is responsible for managing client relationships and overseeing omni-channel marketing campaigns. His expertise lies in integrating marketing efforts across multiple channels to enhance the customer experience. During his tenure, he has collaborated with a variety of brands, including small and medium-sized enterprises and established international companies.
Previous Experience in Marketing
Before joining RTB House, Shane Cato held several positions in the marketing sector. He worked as a Lead Generation Marketing Manager at Perkbox from 2017 to 2018. Prior to that, he was a Client Development Manager at Conversant from 2018 to 2020. His earlier roles include Team Leader in Account Development at Affiliate Window from 2013 to 2015 and Sales Engineer for EMEA at Impact Radius, Inc. from 2016 to 2017.
Education and Expertise
Shane Cato studied Computing & Information Systems at Goldsmiths College, University of London, where he earned a Bachelor of Science (BSc) degree from 2006 to 2009. His educational background complements his expertise in strategic project management and digital marketing campaigns, focusing on launching and optimizing initiatives to meet business objectives.
Skills in Project Management
Shane Cato possesses strong skills in strategic project management. This involves planning, executing, and overseeing projects to achieve specific goals within designated timeframes. His experience across various roles has equipped him with the ability to manage complex marketing initiatives effectively.