Taylor White
About Taylor White
Taylor White is an Enterprise Sales Director with extensive experience in programmatic advertising and a strong background in sales roles across various companies, including Jivox and Indeed.com. Currently, he works at RTB House, where he focuses on building client relationships and delivering innovative advertising solutions.
Current Role at RTB House
Taylor White serves as the Enterprise Sales Director at RTB House, a position held since 2023. Based in New York, New York, Taylor works in a hybrid capacity, focusing on driving enterprise sales strategies and fostering client relationships. This role involves leveraging expertise in programmatic advertising and deep learning technologies to enhance client engagement and satisfaction.
Previous Experience in Sales
Prior to joining RTB House, Taylor White held several significant roles in the sales domain. Taylor worked at Jivox as the Senior Enterprise Sales Director from 2019 to 2023, and previously as an Enterprise Account Executive from 2016 to 2017. Before Jivox, Taylor was a Mid Market Account Executive at AdRoll from 2014 to 2016 and an Account Executive at Indeed.com from 2013 to 2014. This extensive experience in sales has contributed to Taylor's proficiency in the Adtech and Martech industries.
Educational Background
Taylor White's educational journey includes a Bachelor of Business Administration (B.B.A.) in Business Administration and Management from Washington College, completed between 2009 and 2011. Additionally, Taylor earned a Bachelor of Arts (B.A.) in International Business with a minor in Spanish from Rollins College from 2011 to 2013. Taylor also studied Spanish Language and Literature at Don Quijote School Of Languages in 2012.
Expertise in Programmatic Advertising
Taylor White possesses deep expertise in programmatic advertising, with a particular focus on deep learning technologies. This specialization extends to selling products related to Dynamic Creative Optimization (DCO) and personalization. Taylor has successfully collaborated with major advertising agencies, including GroupM, WPP, IPG, Mediacom, Publicis, Carat, and Dentsu, enhancing client marketing strategies through innovative solutions.
Internship Experience
In 2013, Taylor White gained practical experience as a Marketing Intern at Rollins College, where Taylor worked for five months in the Orlando, Florida area. This internship provided foundational skills in marketing, contributing to Taylor's subsequent career in sales and client relationship management.