Crystal Etienne
About Crystal Etienne
Crystal Etienne is the CEO and Founder of Ruby Love, a company that specializes in period-proof apparel. She developed patented wearables that enhance comfort and protection for sanitary pad users, growing her company to over $50 million in revenue within five years.
Work at Ruby Love
Crystal Etienne serves as the CEO and Founder of Ruby Love, a company she established in 2015. Initially launched as Panty Prop, the company rebranded in 2019 to better reflect its mission. Under her leadership, Ruby Love focuses on creating period-proof apparel designed to enhance comfort and security for users of sanitary pads. Etienne has been actively involved in product development, ensuring that the solutions offered meet the needs of women seeking confidence during their menstrual cycles. The company has achieved significant growth, generating over $50 million in revenue within five years.
Education and Expertise
Crystal Etienne studied at Baruch College from 1994 to 1998, where she earned a degree in Accounting and Finance. This educational background has equipped her with the financial acumen necessary for managing and growing her business. Her expertise extends to product development, where she has spent years testing prototypes to refine the design, materials, and technology of her innovative period-proof apparel.
Background
Crystal Etienne is a multitasking businesswoman and a mother of two. She recognized the need for more comfortable menstrual products, which led her to develop and patent proprietary wearables that provide comfort and protection while using sanitary pads. Her personal experiences, including dealing with stress incontinence, have informed her approach to product design and innovation in the menstrual product industry.
Achievements
Crystal Etienne bootstrapped Ruby Love with an initial investment of $25,000, demonstrating her commitment and entrepreneurial spirit. Through her efforts, she successfully grew the company to over $50 million in revenue within five years. Her work has played a pivotal role in revolutionizing the menstrual product industry, making her a recognized figure in the field of menstrual innovation.