Genia L.
About Genia L.
Genia L. is a Social Media Manager at Rue Gilt Groupe, where she has worked since 2019. She has a background in media management and digital optimization, with previous roles at Macy's and Ogilvy CommonHealth Worldwide.
Work at Rue Gilt Groupe
Genia L. has been serving as the Social Media Manager at Rue Gilt Groupe since 2019. In this role, she is responsible for overseeing the company's social media strategies and initiatives. Her work involves managing content across various platforms, engaging with the audience, and enhancing brand visibility. Genia's expertise in digital optimization plays a crucial role in her contributions to the company's online presence.
Previous Experience in Social Media Management
Before joining Rue Gilt Groupe, Genia L. worked at Macy's as Media Manager for Social Media Strategy from 2013 to 2019. In this position, she developed and implemented social media strategies to promote the brand and engage customers. Additionally, she held the role of Multi-channel Media Planner at SSCG Media Group from 2011 to 2013, where she focused on integrating various media channels for effective marketing campaigns.
Education and Expertise
Genia L. studied at Penn State University, where she earned a Bachelor of Science degree in Health Policy Administration, Labor Studies, and Employment Relations from 2006 to 2010. She also completed her high school education at Livingston High School from 2002 to 2006. Genia specializes in web content management and has developed expertise in digital optimization and brand identity development throughout her career.
Background in Media Planning
Genia L. began her career in media planning as an Assistant Media Planner at Ogilvy CommonHealth Worldwide from 2010 to 2011. She gained foundational experience in media strategy and planning during this time. Following this role, she worked as a Multi-channel Media Planner at SSCG Media Group, where she further honed her skills in negotiation and media planning for two years.
Skills in Content Creation and Production
Genia L. possesses strong skills in news release production and promotional content creation. Her background in social media management and media planning has equipped her with the ability to create engaging content that aligns with brand strategies. This skill set is essential for her current role at Rue Gilt Groupe, where effective communication and audience engagement are key.