Helen Dai
About Helen Dai
Helen Dai is a Divisional Manager for Home and Accessories at Rue Gilt Groupe, where she has worked since 2020. She has extensive experience in retail buying, having held positions at Rue La La, Ideel, and Saks Fifth Avenue.
Current Role at Rue Gilt Groupe
Helen Dai serves as the Divisional Manager for Home and Accessories at Rue Gilt Groupe. She has held this position since 2020, contributing to the company's strategic direction in the home and accessories sector. Her role involves overseeing product selection, managing vendor relationships, and ensuring alignment with market trends to enhance the brand's offerings.
Previous Experience at Rue La La
Before her tenure at Rue Gilt Groupe, Helen Dai worked at Rue La La as a Buyer for Handbags and Accessories from 2010 to 2012. During her two years in this role, she was responsible for sourcing and selecting products that aligned with customer preferences and market demands, helping to shape the brand's accessory offerings.
Professional Background in Accessories and Footwear
Helen Dai has extensive experience in the accessories and footwear industry. She worked at Ideel as a Buyer for Handbags and Shoes from 2013 to 2015, and later served as the Divisional Manager for Accessories and Shoes from 2015 to 2016. Prior to that, she spent a decade at Saks Fifth Avenue as a Buyer for Handbags and Accessories, where she developed a strong foundation in product selection and retail strategies.
Educational Background in Marketing
Helen Dai earned her Bachelor of Business Administration (BBA) degree in Marketing from Baruch College, completing her studies from 1996 to 2000. This educational background provided her with essential knowledge and skills that have contributed to her successful career in retail and product management.