Ksenia Lanin
About Ksenia Lanin
Ksenia Lanin is a Senior Marketing Associate with a strong background in e-commerce analysis and strategy. She has extensive experience in various roles within the marketing and planning sectors, particularly in the Boston area, and is actively involved in the local theater community.
Current Role at Rue Gilt Groupe
Ksenia Lanin serves as a Senior Marketing Associate at Rue Gilt Groupe, a position she has held since 2021. In this role, she utilizes her expertise in marketing strategies and e-commerce analysis to enhance the company's online presence and customer engagement. Her work contributes to the overall marketing objectives of Rue Gilt Groupe, focusing on driving sales and brand awareness.
Previous Experience at Rue La La
Before her current role, Ksenia Lanin held multiple positions at Rue La La, including Senior Planning Analyst for Footwear from 2017 to 2018, Assistant Buyer for Kids, Toys, Housewares, and Bedding from 2013 to 2015, and Planning Analyst for Footwear & Outdoor Active Apparel from 2015 to 2017. These roles provided her with a comprehensive understanding of merchandising and planning within the e-commerce sector.
Education and Expertise
Ksenia Lanin earned a Bachelor of Arts degree in International Relations and Public Relations from Boston University, where she studied from 2007 to 2011. Her academic background has equipped her with a strong foundation in communication and strategic analysis, which she applies in her marketing career. Additionally, she has developed a strong background in e-commerce analysis and strategy through her professional experiences.
Background in Community Service
Ksenia Lanin has a history of involvement in community service initiatives. She worked as a Program Manager for Public Relations at the Boston University Community Service Center and served as a Coordinator for the First-Year Student Outreach Project. Her experience also includes tutoring at the Intergenerational Literacy Program, showcasing her commitment to community engagement and education.
Theater Involvement
Ksenia Lanin has a passion for theater and is actively involved in the Boston theater community. This interest complements her professional life and reflects her engagement with the arts, contributing to her well-rounded profile as a marketing professional.