Lisa Henriksen
About Lisa Henriksen
Lisa Henriksen serves as the Senior Vice President of Marketing at Rue Gilt Groupe, where she focuses on data-driven marketing and loyalty programs. With extensive experience in various leadership roles across notable companies, she has a proven track record of driving significant sales growth and team engagement.
Current Role at Rue Gilt Groupe
Lisa Henriksen serves as the Senior Vice President of Marketing at Rue Gilt Groupe, a position she has held since 2021. In this role, she focuses on developing innovative marketing strategies that leverage data to enhance customer engagement and drive business growth. Her leadership is characterized by a commitment to building high-performing teams and fostering a collaborative work environment.
Previous Experience in Marketing Leadership
Prior to her current role, Henriksen held several significant positions in marketing leadership. She was the Senior Vice President of Marketing and Customer Engagement at Meijer from 2014 to 2018. Before that, she served as the Vice President of Member Loyalty and Retention at BJ's Wholesale Club from 2018 to 2020. Her experience also includes roles at Del Monte Foods and Giant Eagle, where she focused on marketing strategy and brand management.
Education and Professional Development
Lisa Henriksen earned her Bachelor of Business Administration (BBA) from the University of Massachusetts Amherst, which she self-funded. She furthered her education by obtaining a Master of Business Administration (MBA) from the University of Virginia Darden School of Business. Her academic background supports her extensive experience in marketing and business strategy.
Achievements in Marketing Initiatives
Henriksen has a proven track record of successful marketing initiatives. Notably, while at Meijer, she partnered with Shipt to launch a home delivery service that generated $300 million in full margin sales within five months. Additionally, during her tenure at BJ's Wholesale Club, she achieved a team member engagement score of 96%, surpassing the organizational average by 17 points, reflecting her effective leadership and team-building skills.
Career Background in Major Companies
Lisa Henriksen's career spans several prominent companies in the food and retail sectors. She began her marketing career at General Mills, where she worked as a Marketing Manager and Assistant Marketing Manager from 1993 to 2000. She later held the position of Director of Marketing at The Clorox Company from 2000 to 2004. Her diverse experience across these organizations has equipped her with a comprehensive understanding of marketing dynamics.