Tracy Brown, MBA
About Tracy Brown, MBA
Tracy Brown is a Senior Analyst in Growth Marketing with a strong background in retail and digital marketing. She holds a Bachelor of Science in Retail Merchandising and an MBA in Marketing from the University of Minnesota.
Current Role at Rue Gilt Groupe
Tracy Brown serves as a Senior Analyst in Growth Marketing at Rue Gilt Groupe. In this role, she focuses on enhancing marketing strategies and driving growth for the company. Her expertise in Search Engine Marketing and Marketing Analytics is instrumental in developing effective campaigns tailored for the retail sector. Since joining Rue Gilt Groupe in 2022, she has contributed to various initiatives aimed at optimizing customer engagement and increasing brand visibility.
Education and Expertise
Tracy Brown holds a Bachelor of Science in Retail Merchandising from the University of Minnesota, where she studied from 2005 to 2010. She furthered her education at the Carlson School of Management, earning a Master of Business Administration (M.B.A.) with a focus on Marketing from 2016 to 2020. Her academic background provides a strong foundation for her specialization in Search Engine Marketing and Marketing Analytics, particularly within the retail industry.
Professional Background
Tracy Brown has a diverse professional background in retail and marketing. She began her career as a Selling Manager at Macy's from 2007 to 2009. She then worked at Kohl's Department Stores as an Assistant Store Manager from 2009 to 2013, followed by a position as an Assistant Store Manager at JCPenney from 2013 to 2017. After her tenure in retail management, she transitioned to marketing roles, including Account Manager at Travelers from 2017 to 2020 and Digital Marketing Specialist at Taylor Corporation for 10 months in 2020. She also held the position of Marketing Lead for Paid Search & Sponsored Products at Best Buy from 2020 to 2022.
E-commerce Business Operations
In addition to her corporate roles, Tracy Brown operates her own e-commerce business through Shopify. She employs social media and email marketing strategies to drive sales and engage customers. This entrepreneurial venture complements her professional expertise in marketing and provides practical experience in managing a direct-to-consumer business.
Achievements in Marketing
Tracy Brown has extensive experience working with large Direct-to-Consumer (DTC) brands. Her roles in various companies have allowed her to develop and implement marketing strategies that enhance brand performance and customer acquisition. Her work in Search Engine Marketing and Marketing Analytics has positioned her as a knowledgeable professional in the marketing landscape, particularly within the retail sector.