Anthony Dragun
About Anthony Dragun
Anthony Dragun serves as the Marketing Automation Manager at Russell Investments in Australia, where he has worked since 2021. With over 15 years of experience in marketing, he specializes in developing strategies that drive revenue and engage targeted audiences through marketing technology and analytics.
Work at Russell Investments
Anthony Dragun has served as the Marketing Automation Manager at Russell Investments since 2021. In this role, he focuses on designing inbound and outbound marketing strategies aimed at achieving revenue goals. His work involves leveraging marketing technology and analytics to effectively engage targeted audiences. Dragun's expertise in marketing automation tools enhances his ability to drive successful marketing initiatives within the organization.
Previous Experience at News Corp Australia
Before joining Russell Investments, Anthony Dragun held several positions at News Corp Australia. He worked as the National SME Campaigns Manager from 2017 to 2019, where he was responsible for managing campaigns targeting small and medium enterprises. Following this role, he served as the National SMB Campaign Manager | Marketing Automation from 2019 to 2020, focusing on marketing automation strategies. Additionally, he was the NSW Campaign Manager from 2016 to 2017, contributing to various marketing efforts across New South Wales.
Experience in Marketing Automation and CRM
Anthony Dragun possesses extensive experience with marketing automation tools and customer relationship management (CRM) systems. He is proficient in platforms such as Marketo and Salesforce, which he utilizes to enhance marketing campaign effectiveness. His skills include creating bespoke reporting and conducting data analysis to inform marketing strategies. This expertise supports his ability to develop targeted marketing initiatives that align with business objectives.
Education and Expertise
With over 15 years of experience in the marketing field, Anthony Dragun specializes in developing campaign roadmaps and retention strategies. His background encompasses a range of marketing roles that have equipped him with a comprehensive understanding of the industry. His passion for marketing technology and analytics drives his approach to engaging audiences and optimizing marketing performance.
Role at Glasshouse Fragrances
Prior to his tenure at Russell Investments, Anthony Dragun worked as the CRM Manager at Glasshouse Fragrances from 2020 to 2021. In this position, he focused on managing customer relationships and enhancing customer engagement strategies. His experience at Glasshouse Fragrances contributed to his overall expertise in marketing automation and customer relationship management.