Danny Famularo
About Danny Famularo
Danny Famularo is a Senior Digital Strategist at Russell Investments, where he has worked since 2015. He has extensive experience in digital marketing and user experience design, having held various roles at Russell Investments and previously at Datacom.
Work at Russell Investments
Danny Famularo has held multiple roles at Russell Investments since 2004. He started as a Web Specialist and progressed to Senior Web Developer from 2006 to 2008. He then served as Manager of e-Marketing for the Asia Pacific region from 2008 to 2014. Since 2015, he has been working as a Senior Digital Strategist. In his current role, he has led the design and development of a superannuation app, collaborating with global teams to enhance user experience.
Education and Expertise
Danny Famularo studied at the University of Western Sydney (UWS) Campbelltown, where he earned a Bachelor of IT from 2001 to 2003. He furthered his education by obtaining a Certificate in Digital Marketing from the Australian Direct Marketing Association in 2011. In 2019, he completed a User Experience (UX) Design program at General Assembly Sydney, enhancing his skills in digital strategy and user experience.
Background in Digital Marketing
Before joining Russell Investments, Danny Famularo worked at Datacom as an HP Technical Representative and Intranet Development Specialist from 2003 to 2004. His experience includes developing multi-channel digital marketing campaigns utilizing LinkedIn Sponsored Content and Google Retargeting to drive lead generation. He also championed the transition from SalesForce to Marketo, providing strategic recommendations and leading the transition team.
Achievements in User Experience Design
Danny Famularo has made significant contributions to user experience design through his work at Russell Investments. He has hosted sessions to map customer experience journeys and conducted user design panels to optimize wireframes. He implemented real-time lead scoring dashboards to enhance opportunities for the sales team, demonstrating his focus on improving operational efficiency.