Justin Shaw
About Justin Shaw
Justin Shaw serves as the Content Marketing Program Manager at Russell Investments in Seattle, Washington, where he has worked since 2017. He specializes in content syndication and global content strategy, leveraging his background in history and political science from the University of Washington.
Work at Russell Investments
Justin Shaw has been serving as the Content Marketing Program Manager at Russell Investments since 2017. In this role, he focuses on syndicating content across online and offline trade publications to enhance its impact. He coordinates with investment subject matter experts and legal review teams to manage the global content strategy. Shaw maps content needs against business priorities and client issues, identifying and addressing gaps in the content offering. He employs a 'create once/publish everywhere' approach to maximize the reach of content across various business lines and geographies.
Education and Expertise
Justin Shaw earned a Bachelor of Arts degree in History and Political Science from the University of Washington, where he studied from 2003 to 2007. His educational background provides a foundation for his expertise in content marketing and strategy. Shaw has developed skills in managing global content strategies, collaborating with data scientists and graphic artists to create visual representations of data, and maintaining a global editorial content calendar to optimize content for social sharing and press mentions.
Professional Background
Before joining Russell Investments, Justin Shaw held various positions in the marketing and communications field. He worked as a Marketing Specialist at Williams Kastner from 2007 to 2010, followed by a role as Digital Communications Supervisor at Davis Wright Tremaine LLP from 2011 to 2017. He also served as a Product Specialist at MCN Healthcare for one year in 2010-2011. His diverse experience in different organizations has contributed to his comprehensive understanding of content marketing and strategy.
Content Management and Strategy
In his current role, Justin Shaw manages major content creation streams and repurposes existing content to extend its promotional life. He maintains a global editorial content calendar to ensure timely and relevant content delivery. Shaw's approach to content management emphasizes collaboration with various teams, including data scientists and graphic artists, to enhance the visual appeal and effectiveness of the content produced. His strategic focus on aligning content with business priorities and client issues ensures that the content remains impactful and relevant.