Mayumi Ohata Stafne
About Mayumi Ohata Stafne
Mayumi Ohata Stafne serves as the Senior Partner Marketing Manager for U.S. Private Client Services at Russell Investments, where she has worked since 2008. With a strong background in marketing and communications, she plays a crucial role in driving revenue growth through strategic campaign management and collaboration with sales teams.
Work at Russell Investments
Mayumi Ohata Stafne has been employed at Russell Investments since 2008, currently holding the position of Senior Partner Marketing Manager for U.S. Private Client Services. In this role, she collaborates with sales and service teams to ensure strategic alignment and effective lead management processes. Her responsibilities include owning the campaign management process from strategy development to execution and post-campaign analysis. Stafne plays a key role in accelerating revenue growth through various marketing tactics, managing campaigns that target over 50 distribution partners, which represent approximately 90,000 financial advisors.
Previous Roles at Russell Investments
Prior to her current role, Mayumi Ohata Stafne served as Senior Manager of Marketing & Communications at Russell Investments from 1999 to 2008 in Tokyo, Japan. She also held the position of Business Development Associate at the same company from 1998 to 1999. Her extensive experience within the organization has contributed to her expertise in marketing and communications strategies.
Education and Expertise
Mayumi Ohata Stafne studied at the University of Exeter, where she focused on English Literature and Linguistics. She also attended Kansai University, earning a Bachelor's Degree in German Literature from 1985 to 1989. Her educational background supports her extensive experience in creating go-to-market strategies and developing sales messaging and tools for effective communication with prospects.
Marketing Skills and Strategies
Stafne has extensive experience in developing marketing tactics that drive revenue growth. She utilizes various channels, including advertising, email, direct mail, and online marketing, to enhance campaign effectiveness. Her expertise includes creating go-to-market strategies with distribution partners in Broker/Dealer and Registered Investment Advisor channels, ensuring consistent and engaging sales conversations through tailored messaging and tools.