Tessa Hiatt
About Tessa Hiatt
Tessa Hiatt is the Client Marketing Manager for Health Plans at Rx Savings Solutions, with a background in finance and extensive experience in marketing and solution design.
Title and Current Position
Tessa Hiatt is currently serving as the Client Marketing Manager, Health Plans at Rx Savings Solutions. In this role, she is responsible for overseeing marketing initiatives tailored to health plan clients, driving engagement, and optimizing marketing strategies to support the company's objectives.
Previous Positions
Prior to her current role, Tessa Hiatt worked at Advanced Technology Group (atg) as Team Lead, Quote-to-Cash Consultant from 2020 to 2021 in Kansas City, Missouri Area. Earlier in her career, she was with Cerner Corporation as a Team Lead, Senior Solution Designer from 2013 to 2019, and at Breakthrough Marketing+Design+Technology as an Account Service Intern from 2012 to 2013. Additionally, she worked at Overland Park Eye Center as an Optician from 2011 to 2013 in Overland Park, Kansas.
Education and Academic Background
Tessa Hiatt earned her Bachelor of Business Administration (BBA) in Finance, General from the University of Missouri-Kansas City, where she studied from 2011 to 2013. She also attended Johnson County Community College from 2008 to 2010. Earlier in her academic journey, she studied at Bishop Miege.
Major Achievements and Initiatives
Tessa Hiatt created and managed a new service line called Member Marketing Services that increased utilization of employer wellness programs and health center services. She grew this service line's revenue by 400% annually through clear pricing, scope, and sales strategies. At Cerner Corporation, she received the 'distinguished' rating, an accolade given to around 3% of associates annually. She also won the Best Show Award for launching a client's on-site Health Center.
Marketing Strategies and Tools
Tessa Hiatt defined marketing strategies, created communication plans, and designed marketing materials for over 50 clients throughout her career. She implemented and administered a Digital Asset Management tool to house member marketing materials, collaborating with Subject Matter Experts to ensure accuracy. Additionally, she instructed a team of four in designing materials, creating content, and utilizing the Digital Asset Management tool effectively.