Walt Tegtmeier
About Walt Tegtmeier
Walt Tegtmeier is the Senior Content Development Manager at Rx Savings Solutions and Principal at WET Media, LLC, with a rich background in editorial and copywriting roles across various industries.
Current Role at Rx Savings Solutions
Walt Tegtmeier currently holds the position of Senior Content Development Manager at Rx Savings Solutions in Overland Park, Kansas, United States. Since joining the company in 2017, he has progressed from Content Marketing Manager to his current role, focusing on creating and developing impactful content that drives customer engagement and supports marketing strategies. His responsibilities include writing blog posts on topics related to pharmacy solutions and prescription savings, as well as contributing insights into consumer trends and behaviors in the pharmacy industry.
Principal at WET Media, LLC
In addition to his role at Rx Savings Solutions, Walt Tegtmeier is the Principal at WET Media, LLC, based in Leawood, Kansas. His work at WET Media involves overseeing various content development projects, applying his extensive experience in journalism, marketing, and communications to assist clients in achieving their strategic goals. His portfolio covers a range of industries and reflects his expertise in transforming business communications by integrating B2C strategies into B2B contexts.
Previous Experience in Marketing and Communications
Before his tenure at Rx Savings Solutions, Walt Tegtmeier amassed considerable experience in marketing and communications. He worked at Kofax from 2012 to 2017 as Senior Writer, Global Marketing, and at Trozzolo Communications Group from 1998 to 2001 and 2006 to 2012 in roles such as Senior Copywriter and Managing Editor. He also served as Editorial Director at Discover the Outdoors from 2001 to 2003 and as Copywriter/Media Relations at Cabela's from 1996 to 1998. His career also includes a role as Editor for Fishing World at KC Publishing from 1995 to 1996 and as Copy Editor at Vance Publishing from 1994 to 1995.
Educational Background
Walt Tegtmeier has a strong foundation in journalism and related fields, having earned his degree in Journalism from The University of Kansas, where he studied News/Magazine, English, economics, and geography from 1989 to 1994. He further expanded his academic credentials by completing the Planning the Entrepreneurial Venture program at the Kauffman Foundation – FastTrac from 2004 to 2005. His education has equipped him with a broad understanding of communication principles and economic contexts.
Expertise in B2B and B2C Content Strategies
Walt Tegtmeier specializes in merging B2B and B2C communication strategies to enhance business effectiveness, particularly within the technology sector. His work encompasses demand generation, customer experience, trade shows, events, advertising, and corporate communications. Utilizing his journalism background, he produces content that not only informs but also engages targeted audiences across different platforms. This approach is reflected in his ability to author articles on topics such as the growth of cash pharmacies, the adoption of digital pharmacies, the impact of prescription delivery services, and the influence of Medicare Advantage star ratings.