Cameron Henley
About Cameron Henley
Cameron Henley is the Managing Director of S&W Seed Company International, based in Australia, with over 20 years of experience in the seed industry.
Cameron Henley - Managing Director at S&W Seed Company International
Cameron Henley serves as the Managing Director of S&W Seed Company International, based in Australia. He has extensive expertise in leading commercial activities both domestically and globally. Henley has a robust background in the seed industry, marked by a series of leadership roles that signify his profound impact on the business. Under his stewardship, S&W has seen growth and consolidation of market presence thanks to his focused drive and rich experience in the field.
Cameron Henley's Background in the Seed Industry
Cameron Henley entered the seed industry in 2001 with Pyne Gould Guinness. He was responsible for expanding the turf and lawn seed division into a national wholesale business. In 2005, he joined PGG Wrightson after a merger, where he established a turf and revegetation unit now recognized as Australia's largest supplier. Over the next decade, Henley managed various units and divisions, gaining extensive experience and insights into the seed market.
Cameron Henley's Role at PGG Wrightson
During his tenure at PGG Wrightson, Cameron Henley achieved significant milestones, particularly in the turf and revegetation sector. Moving to New Zealand in 2011, Henley managed the Australian and New Zealand turf and revegetation divisions. After returning to Australia, he served as the National Sales and Marketing Manager for the forage business, where he led the commercialization and release of innovative germplasm, which brought high value to farmers and the organization alike.
Cameron Henley's Experience in International Markets
Cameron Henley joined S&W Seed Company in 2019 as the Regional Manager for the MENA market, responsible for sales and marketing in the Middle East and North Africa, focusing on Alfalfa and Sorghum. Henley's strategic vision and international experience facilitated S&W's expansion in these regions. Following a strategic acquisition, Henley took on broader responsibilities, overseeing commercial activities both domestically and internationally, solidifying S&W's market presence.
Cameron Henley's Expertise in Seed Enhancement and Treatment
Before stepping into his role at S&W, Cameron Henley briefly worked in the seed enhancement and treatment industry. This role allowed him to gain crucial knowledge about seed applied additives. This specialized experience augmented his capabilities, enabling him to bring innovative solutions and unique perspectives to his subsequent roles. Henley's expertise in this niche area is a testament to his comprehensive understanding of the seed industry.