Anton Kieck

Anton Kieck

Marketing @ Saab

About Anton Kieck

Anton Kieck is a marketing professional with extensive experience at Saab, where he has worked since 1997. He currently serves as Executive Manager for Business Development in the airborne Electronic Warfare self-protection market and has previously held various leadership roles within the company.

Work at Saab

Anton Kieck has been employed at Saab since 1997, accumulating 27 years of experience in the marketing department. He is based in Stockholm, Stockholms Lan, Sweden. His role has evolved over the years, and he currently serves as the Executive Manager of Business Development for the global airborne Electronic Warfare self-protection market at Saab Grintek Defence. Kieck transitioned from Head of Marketing at Saab Avitronics to Vice President Marketing, where he oversees both South African and Swedish products. His extensive tenure at Saab has allowed him to contribute significantly to the company's marketing strategies.

Previous Experience in the South African Air Force

Before joining Saab, Anton Kieck served in the South African Air Force for 19 years, from 1978 to 1997. During this time, he worked as a pilot and instructor, gaining valuable experience in aviation and defense. His tenure in the Air Force provided him with a solid foundation in operational and strategic aspects of military aviation, which he later applied to his marketing roles in the defense industry.

Leadership in Marketing Strategy

In 2009, Anton Kieck played a pivotal role in the rebranding and marketing strategy during the transition from Saab Avitronics to Saab Electronic Defence Systems. As Vice President Marketing and Head of Asia Pacific, he was responsible for overseeing marketing efforts for both South African and Swedish products. His leadership in this transition was critical in aligning the brand's identity with its strategic objectives in the defense sector.

Education and Expertise

While specific educational details are not provided, Anton Kieck's extensive experience in both military aviation and marketing indicates a strong background in strategic planning and market development. His expertise in the airborne Electronic Warfare self-protection market reflects a deep understanding of defense technologies and market dynamics, which he has developed through years of professional experience.

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