Benoit Passard
About Benoit Passard
Benoit Passard serves as the Head of Communications at Saab, a position he has held since 2016. He has extensive experience in communications and marketing, having previously worked for companies such as ROCKWOOL Group, Volvo Group, and Cargotec.
Work at Saab
Benoit Passard has served as the Head of Communications at Saab since 2016. His role encompasses overseeing communication strategies across various locations, including Malmö, Karlskrona, and Stockholm. Passard's responsibilities include managing internal and external communications, enhancing Saab's brand image, and facilitating effective messaging related to the company's initiatives, particularly in the defense and aerospace sectors. His tenure at Saab has spanned eight years, during which he has contributed to significant communication efforts related to the development of future submarines and integrated naval systems.
Previous Experience in Communications
Before joining Saab, Benoit Passard held several prominent positions in communications. He was the Vice President of Communications and PR at ROCKWOOL Group for one year, from 2014 to 2015, based in the Copenhagen Area, Denmark. Prior to that, he worked at DeLaval as Vice President of Marketing & Communications from 2007 to 2013. His experience also includes a seven-year tenure at Cargotec as VP of Marketing and Communications from 2000 to 2007, and a two-year role at Volvo Group in communications from 1992 to 1994.
Education and Expertise
Benoit Passard has a strong educational background in business and sociology. He studied at Université de Nantes, where he earned a Master's degree in Sociology from 1985 to 1989. He furthered his education at Institut d'Administration des Entreprises, achieving a DESS in Business Administration and Management from 1990 to 1991. This combination of studies has equipped him with a comprehensive understanding of organizational dynamics and communication strategies.
Key Contributions to Market Positioning
Throughout his career, Benoit Passard has played a significant role in strategic communication and market positioning for various organizations. Notably, he contributed to the long-term brand positioning of Kalmar Industries, enhancing its visibility in the market. Additionally, he was instrumental in Renault's efforts to increase its market share in Sweden, successfully moving the brand from the 10th to the 4th position during his involvement.