Cristiana Pontual
About Cristiana Pontual
Cristiana Pontual serves as the Director of Communication for Gripen Brasil at Saab, where she has worked since 2015. She has extensive experience in marketing and communications, having held leadership roles at various companies including Volvo Cars Brasil and NBS.
Current Role at Saab
Cristiana Pontual serves as the Diretora de Comunicação Gripen Brasil at Saab, a position she has held since 2015. In this role, she coordinates the communication strategy for the Brazilian Gripen Program. Her efforts have resulted in significant media coverage, including 460 press publications with a 99% positive sentiment regarding the arrival of the first Gripen in Brazil.
Previous Experience in Marketing and Communications
Prior to her current role, Cristiana Pontual held various positions in marketing and communications. She worked at Volvo Cars Brasil as Diretora de Marketing e Relações Públicas from 2010 to 2015. Before that, she was Diretora de Atendimento Digital at NBS for one year in 2009. Her early career included roles at DPZ Rio de Janeiro and Forsman & Bodenfors, where she gained extensive experience in account management and production.
Education and Professional Development
Cristiana Pontual holds a Bachelor's degree in Publicidade from Pontifícia Universidade Católica do Rio de Janeiro, where she studied from 1994 to 1999. She also completed a year of courses in Marketing, Communications, and Media at the University of California, San Diego, from 1996 to 1997. Additionally, she earned a Postgraduate Degree in Marketing from FIA Business School in 2022.
Notable Projects and Initiatives
Cristiana Pontual has been involved in several significant projects during her career. She moderated and co-produced the celebration event for the first Brazilian Gripen in Linköping in 2019, which was attended by over 200 guests, including high-ranking officials from Brazil and Sweden. She also organized a press trip for Rede Globo to Sweden in the same year, leading to extensive media coverage on prominent programs.
Media Impact and Coverage Achievements
In her role at Saab, Cristiana Pontual has successfully led press trips that generated over 600 articles in Brazil, reaching a potential audience of 40 million people. Her work in producing the 'Colaboração Real' web series about the Brazilian Gripen Program includes over 40 episodes and more than 50 interviews, further enhancing the program's visibility and public engagement.