Mattias Rådström
About Mattias Rådström
Mattias Rådström serves as the Vice President of Media Relations at Saab, a position he has held since 2020. With extensive experience in communication and public relations across various industries, he leads a team based in Stockholm and London.
Work at Saab
Mattias Rådström has served as Vice President Media Relations/Presschef at Saab since 2020. In this role, he oversees media relations strategies and manages a team of five employees located in both Stockholm and London. His responsibilities include developing communication strategies that align with Saab's business objectives and enhancing the company's public image.
Previous Experience at Electrolux
Prior to his current role, Rådström held several positions at Electrolux. He was Vice President Global Social Media and PR from 2010 to 2016, where he focused on enhancing the brand's global presence through digital channels. He also served as Head of Communication and PR Nordics for one year in 2009, and as Director Media Relations from 2006 to 2009, where he managed media outreach and communication strategies.
Experience at Cramo Group
Rådström worked at Cramo Group as SVP Communication Marketing and Investor Relations from 2016 to 2019. In this position, he was responsible for overseeing communication strategies that engaged both investors and customers, ensuring that the company's messaging was consistent and effective across various platforms.
Background in Communication and PR
Before his tenure at Electrolux, Rådström was an Account Director at Hill+Knowlton Strategies from 2005 to 2006. His experience spans both B2C and B2B sectors, showcasing his versatility in communication roles. His expertise includes digital marketing strategy and channels, which he has applied throughout his career.
Education and Expertise
Mattias Rådström earned a Bachelor's Degree in Political Science from Stockholm University, studying from 1991 to 1994. His educational background complements his extensive experience in media relations and communication, contributing to his effectiveness as a team leader known for being business-led and results-oriented.