Per Borg
About Per Borg
Per Borg is a Brand Manager at Saab AB, where he has worked since 2012. He has extensive experience in marketing and brand management, having held various roles at Saab AB and Gripen International, and he studied Business Administration and Management at IHM business school.
Work at Saab
Per Borg has been employed at Saab AB since 2012, serving as Brand Manager for 12 years in Linköping. His role involves overseeing brand management initiatives and creating business opportunities through strategic approaches. Prior to his current position, he held several roles at Saab AB, including Marketing Manager from 2001 to 2006 and Marketing Communications Manager from 2007 to 2012. His extensive experience within the company has contributed to the development and implementation of sponsorship strategies that align with the organization's brand objectives.
Education and Expertise
Per Borg studied at IHM Business School, where he achieved a degree in Business Administration and Management, General, from 2000 to 2001. He also attended the Naval Warship Centre, obtaining the rank of Captain from 1997 to 1998 and Lieutenant from 1989 to 1991. His educational background provides a foundation for his expertise in brand management and marketing communications.
Previous Experience
Before joining Saab AB, Per Borg worked at Gripen International as a Marketing Executive from 2006 to 2007. He also spent several years at Saab AB in various marketing roles, including Marketing Manager and Marketing Communications Manager. Additionally, he worked at Securitas Direct in sales and marketing customer support from 1993 to 2000. This diverse experience has equipped him with a comprehensive understanding of marketing strategies and brand management.
Sponsorship Strategies
In his role as Brand Manager at Saab AB, Per Borg has been responsible for the full cycle of sponsorships. This includes initial planning stages, execution, follow-up, and evaluation. He has developed and implemented sponsorship strategies that align with the company's brand objectives, demonstrating his capability in managing complex marketing initiatives.