Peter Wibjorn
About Peter Wibjorn
Peter Wibjorn is a Senior Director of Market Analysis & Strategy at Saab, with extensive experience in strategic roles within the company since 2016. He has a strong educational background in competitive intelligence and export control, complemented by various leadership certifications.
Current Role at Saab
Peter Wibjorn serves as the Senior Director of Market Analysis & Strategy within the Group Marketing & Sales division at Saab. He has held this position since 2022, contributing to strategic decision-making and market analysis efforts from the company's headquarters in Stockholm, Sverige. His role involves overseeing market strategies and ensuring alignment with the company's broader marketing objectives.
Previous Experience at Saab
Before his current role, Wibjorn held various positions at Saab, including Vice President, Head of Strategy, Market Area Latin America from 2017 to 2019, and Head of Market Strategy - Americas from 2020 to 2022. His tenure at Saab has spanned multiple years, focusing on strategic and marketing initiatives across Latin America and the Americas, enhancing the company's market presence in these regions.
Education and Professional Development
Wibjorn has a strong educational background in competitive intelligence and management. He participated in the Saab Talent & Leadership Development Program, which is part of the Advanced Corporate Management Network (ACMN). He also holds a BSc in Politics, Economics, and Organisation from Södertörns högskola/University College of Stockholm South, completed between 1996 and 1999. Additionally, he has obtained various certifications in competitive intelligence and export control management.
Certifications and Specializations
Peter Wibjorn has achieved several professional certifications that highlight his expertise in competitive intelligence and export control. He completed the CIP certification from the Fuld Gilad Herring Academy of Competitive Intelligence in 2014 and became a Certified SCIP Ambassador in 2015. He also holds a Certified Export Control Manager designation from The Swedish Export Control Society, obtained in 2016, showcasing his proficiency in export regulations.
Awards and Recognition
Wibjorn received the IHS SPECTRUM Excellence Award in 2014, recognizing his exceptional use of information and analysis to achieve business goals. This award underscores his capability in leveraging market intelligence to drive strategic initiatives and enhance organizational performance.