Vera Reifenstein
About Vera Reifenstein
Vera Reifenstein serves as the Director of Sales and Marketing for Saab in Canada, a position she has held since 2019. With extensive experience in marketing and product management across various companies, she plays a crucial role in enhancing Saab's presence in the Canadian defense and security sectors.
Work at Saab
Vera Reifenstein has served as the Director of Sales and Marketing for Saab in Canada since 2019. Based in the Ottawa area, she has focused on enhancing Saab's market presence within the Canadian defence and security sectors. Her role involves leading sales and marketing initiatives across various domains, including land, naval, aerospace, and civil security. Reifenstein plays a significant part in positioning Saab's defence and security products to meet the needs of the Canadian market.
Previous Experience in Marketing and Product Management
Before joining Saab, Vera Reifenstein held several key positions in marketing and product management. She was the Senior Director of Marketing and Product Management at Cogeco Connexion from 2015 to 2018. Prior to that, she worked at Bell Canada in various roles, including Associate Director of Product Management for IP Broadband and Voice services, and Director of Product Management for IP and Voice services. Her experience spans over two decades in the telecommunications and technology sectors.
Education and Expertise
Vera Reifenstein holds an MBA from the University of Ottawa, where she studied Finance, Accounting, and Marketing from 1990 to 1997. Additionally, she earned an Honours Bachelor of Commerce from the same institution, majoring in Marketing and minoring in Finance from 1987 to 1991. Her educational background provides a strong foundation for her expertise in sales, marketing, and product management.
Background in Defence and Security
In 2019, Vera Reifenstein briefly worked as a Marketing Advisor and Strategy at the Department of National Defence in Ottawa. This role contributed to her understanding of the Canadian defence landscape, which she now leverages in her current position at Saab. Her background in both the telecommunications industry and defence sectors equips her with a unique perspective on market strategies.
Leadership in Sales and Marketing Initiatives
Throughout her career, Vera Reifenstein has demonstrated leadership in various sales and marketing initiatives. At BMT Fleet Technology, she served as Vice President of Sales and Marketing from 2012 to 2014. Additionally, her roles at Bell Canada included responsibilities in channel marketing, demand generation, and sales enablement. These experiences have shaped her strategic approach to driving business growth and market engagement.