Deirdre O'brien
About Deirdre O'brien
Deirdre O'Brien is a Manager of Content and Creative at Safe Fleet, where she has worked since 2022. She has extensive experience in marketing and content creation, having held various roles at companies such as Binary Stream Software, Webtech Wireless, and Ballard Power Systems.
Current Role at Safe Fleet
Deirdre O'Brien serves as the Manager of Content and Creative at Safe Fleet, a position she has held since 2022. In this role, she is responsible for overseeing content creation and creative strategies that align with the company's marketing objectives. Her focus includes developing engaging content that enhances brand visibility and drives customer engagement.
Previous Experience in Marketing
Before her current role, Deirdre O'Brien worked at Safe Fleet as a Senior Content Specialist from 2017 to 2022. Her previous positions include Senior Marketing Specialist at Webtech Wireless from 2014 to 2017, Marketing Communications Specialist at Ballard Power Systems from 2006 to 2008, and Marketing Communications / Business Development at TASK Construction Management from 2010 to 2012. These roles provided her with extensive experience in content development and marketing strategies.
Educational Background in Marketing
Deirdre O'Brien studied at the British Columbia Institute of Technology (BCIT), where she achieved a Marketing Management Certificate and a Media Techniques for Business Certificate. Additionally, she completed a course in Writing for Content Marketing at UBC Extended Learning in 2021. Her education has equipped her with the skills necessary for effective marketing communication.
Content Development Expertise
Throughout her career, Deirdre O'Brien has developed and managed content for various corporate and marketing activities. This includes creating thought leadership pieces, social media content, and newsletters. She has contributed to enhancing lead generation and increasing product awareness through diverse content delivery methods.
Technical Skills in Marketing
Deirdre O'Brien utilizes a range of CRM systems and design software in her marketing strategies. Her proficiency includes tools such as Illustrator, Photoshop, and Dreamweaver, which she employs to create visually appealing and effective marketing materials.