Dena Slattery (She/Hers)
About Dena Slattery (She/Hers)
Dena Slattery is an Ecommerce Manager at Safe Fleet, where she has worked since 2019. With a diverse background in marketing and management, she has held various roles in companies such as JackRabbit, Airhead Sports Group, and ECC.
Work at Safe Fleet
Dena Slattery has served as the Ecommerce Manager at Safe Fleet since 2019. In this role, she has focused on enhancing the company's online presence and driving sales through various digital channels. Slattery has successfully increased direct-to-consumer website sales by 39% year-over-year by utilizing a WooCommerce Plugin. She has also led omni-channel marketing efforts to improve product exposure and maximize conversion rates. Additionally, she has collaborated with other Safe Fleet brands to cross-market products and services, ensuring a cohesive marketing strategy across the organization.
Previous Employment Experience
Prior to her current position, Dena Slattery held various roles in different companies. She worked as an Assistant Store Manager at JackRabbit from 2008 to 2009 in Indianapolis, IN. Slattery also served as a Production/Administrative Assistant at Image Resources, Inc. in 2008 and as a Production Assistant at WTIU-TV (PBS) in 2007. Her experience includes a role as a Marketing Executive and Copywriter at Millionairium from 2014 to 2015 and as a Proposal Specialist at ECC from 2010 to 2013. Slattery has also worked in sales and marketing roles at Airhead Sports Group and DICK'S Sporting Goods.
Education and Expertise
Dena Slattery completed her high school education at Brebeuf Jesuit Preparatory School, earning a High School Diploma from 2000 to 2004. She then attended Indiana University Bloomington, where she studied Telecommunications, Communications & Culture and obtained a Bachelor of Arts degree from 2004 to 2008. Slattery's educational background has equipped her with the skills necessary for her roles in e-commerce and marketing, particularly in developing targeted keyword campaigns on platforms such as Google, Bing, Facebook, WordPress, and Amazon.
Marketing and Sales Skills
Throughout her career, Dena Slattery has developed a strong skill set in marketing and sales. At Safe Fleet, she has managed the creation of compelling product listings with optimized copy and enhanced digital assets. Her expertise includes leading omni-channel marketing initiatives to enhance product visibility and drive revenue. Slattery's previous experience as a Sales and Marketing Coordinator at Airhead Sports Group has further honed her ability to implement effective marketing strategies that resonate with consumers.
Coaching Experience
In addition to her professional roles, Dena Slattery has experience in coaching. She served as a coach at Lakewood High School from 2013 to 2016. This role involved mentoring and training student-athletes, contributing to their development both on and off the field. Her coaching experience complements her leadership skills and ability to work collaboratively with diverse teams.