Jacqueline Leclerc
About Jacqueline Leclerc
Jacqueline Leclerc is the Marketing Communications Manager for School Bus at Safe Fleet, where she focuses on enhancing safety technology solutions for school buses. With extensive experience in marketing and sales across various companies, she has successfully led initiatives that significantly increased revenue and client engagement.
Work at Safe Fleet
Jacqueline Leclerc has been serving as the Marketing Communications Manager for the School Bus division at Safe Fleet since 2020. In this role, she focuses on enhancing safety technology solutions for school buses. Her responsibilities include developing strategic marketing initiatives aimed at school districts across North America. Leclerc utilizes a combination of digital online targeting, video marketing, social media, and traditional marketing to increase awareness of safety technology.
Previous Experience in Marketing Management
Prior to her current role, Jacqueline Leclerc held various marketing positions that contributed to her expertise. She worked at Air Transat as a Marketing Manager and Inside Sales Manager in the Charter Division from 1996 to 2002. Additionally, she served as a Marketing Communications Coordinator at Canadian Airlines International from 1993 to 1996. Leclerc also gained experience as a Marketing Specialist at Vista Railing Systems Inc. from 2018 to 2019 and as a Media Sales Manager at Postmedia Network Inc. from 2016 to 2017.
Education and Expertise
Jacqueline Leclerc studied at the British Columbia Institute of Technology, where she achieved a degree in Marketing/Marketing Management. She also attended Richmond Secondary. Her educational background, combined with her extensive work experience, has equipped her with a strong foundation in marketing strategies and communications.
Achievements in Sales and Marketing
Throughout her career, Jacqueline Leclerc has achieved significant milestones in sales and marketing. She successfully launched a new airline route from Vancouver to Paris, which generated millions in future revenues. Additionally, she led a sales team that tripled annual group sales revenue within nine months by emphasizing customer understanding and relationship building. Leclerc also developed a regional pricing restructuring program that secured long-term client contracts and improved revenue forecasting.
Diverse Career Background
Jacqueline Leclerc has a diverse career background that spans various roles in the marketing and sales sectors. She began her career at Canadian Airlines International as a Reservations Agent and Customer Service Representative from 1988 to 1991. She later transitioned to roles such as Advertising Assistant and BC Regional Pricing Analyst at Superior Propane from 2002 to 2007. Her varied experiences have contributed to her comprehensive understanding of the marketing landscape.