David Layman
About David Layman
David Layman is a Content Strategist specializing in direct-to-consumer marketing. He has extensive experience in content development across various platforms and has held several marketing roles in the Greater Atlanta Area.
Current Role at Safe-Guard Products International
David Layman serves as a Content Strategist for Direct-to-Consumer (D2C) at Safe-Guard Products International since 2021. In this role, he focuses on developing content strategies that enhance brand visibility and engage consumers. His work involves creating and managing content across various platforms, ensuring alignment with the company's marketing objectives.
Previous Experience in Marketing and Content Creation
David Layman has a diverse background in marketing and content creation, having held several positions prior to his current role. He worked as a Marketing Content Creator at Juvare from 2019 to 2020 and as a Sr. Communications Specialist at Autotrader US from 2015 to 2016. His experience includes roles at USMotivation as a Copywriter/Marketing Content Strategist and at CryoLife, Inc. as a Marketing Content Specialist, where he contributed to various marketing initiatives.
Educational Background and Certifications
David Layman studied at the University of Georgia, where he earned a Bachelor of Arts in English and Italian. He also attended the Terry College of Business, where he achieved a Certificate in Project Management. His educational background provides a strong foundation for his work in content strategy and marketing.
Expertise in Content Development and Strategy
David Layman possesses extensive expertise in content development, with a proven track record in managing and creating content for digital, video, and print platforms. He demonstrates a collaborative approach to communication, effectively working with teams to achieve project goals. His skills include integrating SEO and social media into content strategies to enhance brand visibility.
Experience in Employee and Executive Communications
David Layman has significant experience in employee and executive communications. He has contributed to internal and external messaging strategies, ensuring that communication aligns with organizational goals. His background in both inbound and outbound marketing content development supports his effectiveness in this area.