Jeanette Di Camillo
About Jeanette Di Camillo
Jeanette Di Camillo serves as the Director of D2C Products at Safe-Guard Products International, where she has implemented AI-based search technology to enhance product positioning and conversions. With a background in digital marketing and e-commerce, she has held various roles in leading companies such as Cricket Wireless and AT&T.
Work at Safe-Guard Products International
Jeanette Di Camillo has served as the Director of D2C Products at Safe-Guard Products International since 2019. In this role, she focuses on enhancing direct-to-consumer strategies and product offerings. Her experience in digital marketing and e-commerce supports her efforts in driving product positioning and improving customer engagement.
Previous Experience at Cricket Wireless
Prior to her current position, Jeanette worked at Cricket Wireless as a Senior Digital Product Manager from 2016 to 2019. During her tenure, she led the phased implementation of AI-based search technology, which improved product positioning and increased conversion rates. Her responsibilities included overseeing search, support, and SEO initiatives.
Education and Expertise
Jeanette Di Camillo has a diverse educational background. She studied Basic Liberal Arts at Orange County Community College, earning an Associate of Arts degree from 1997 to 2000. She later attended SUNY New Paltz, where she achieved a Bachelor of Arts in Organizational Communications from 2000 to 2002. Currently, she is studying Digital Marketing at the University of Illinois Urbana-Champaign, where she has been enrolled since 2017.
Career History and Skills
Jeanette has extensive experience in e-commerce and digital marketing. Before her role at Cricket Wireless, she worked at AT&T as a Senior Manager in the e-Commerce Digital Marketing Group from 2015 to 2016. She also held the position of E-Commerce Manager & Content Marketing at Christmas Lights, Etc from 2008 to 2015. Her skills include restructuring category hierarchies, enhancing usability, and ensuring adherence to SEO best practices.
Achievements in Digital Marketing
Throughout her career, Jeanette has defined and measured business KPIs to increase organic traffic, revenue, and conversion rates. She has utilized analytics tools to gather insights and develop reporting dashboards. Additionally, she has developed training tools and best practices for SEO, performing site audits to optimize content, marketing copy, and website structure.