Kathryn Bertin
About Kathryn Bertin
Kathryn Bertin serves as the D2C Marketing Manager at Safe-Guard Products, bringing extensive experience in marketing across various industries, including automotive and real estate. Her background includes roles in marketing management and communications at several companies, along with an MBA in Marketing from Arkansas State University.
Work at Safe-Guard Products International
Kathryn Bertin has been serving as the D2C Marketing Manager at Safe-Guard Products since 2019. In this role, she focuses on direct-to-consumer marketing strategies, leveraging her extensive experience in digital marketing and demand generation. Her responsibilities include developing marketing initiatives that enhance customer engagement and drive sales.
Previous Marketing Roles
Prior to her current position, Kathryn held various marketing roles across multiple organizations. She worked as a Senior Marketing Manager at Hearst Autos from 2017 to 2019 and as a Marketing Manager at Lectra from 2014 to 2017. Her experience also includes positions at Ceridian, LXE, and American Home Shield, where she developed skills in marketing automation and sales enablement.
Education and Expertise
Kathryn Bertin earned her MBA in Marketing from Arkansas State University, where she studied from 1995 to 1996. She also holds a BCA in Aviation Management from Delta State University, which she completed from 1991 to 1995. Her educational background supports her comprehensive understanding of supply chain and logistics, crucial for marketing end-to-end software platforms.
Background in Marketing and Management
Kathryn has a diverse background in marketing and management, having worked in various sectors, including automotive retail and real estate. Her roles have included Field Marketing Manager at Ceridian and Channel Marketing Manager at LXE. This breadth of experience has equipped her with specialized marketing strategies tailored to different industries.
Skills in Digital Marketing and Demand Generation
Kathryn possesses a strong skill set in digital marketing and demand generation, essential for modern marketing programs. Her expertise enables her to effectively drive direct-to-consumer marketing strategies, ensuring that marketing initiatives align with consumer needs and market trends.