Vicki Riggs
About Vicki Riggs
Vicki Riggs is a Senior Media Analyst at SafeAuto Insurance Company, where she has worked for over 14 years. She has extensive experience in analyzing market and media trends, with a background that includes roles at The Martin Agency and expertise in demographic influences on sales trends.
Current Role at SafeAuto Insurance Company
Vicki Riggs serves as a Senior Media Analyst at SafeAuto Insurance Company. She has held this position since 2010, contributing over 14 years of experience in analyzing market and media trends. Her role involves utilizing data to influence business strategies and improve marketing effectiveness.
Previous Experience at SafeAuto Insurance Company
Prior to her current role, Vicki Riggs worked at SafeAuto Insurance Company as a Marketing and Media Consultant from 2007 to 2010. During her three years in this position, she focused on media strategies that aligned with the company's marketing goals.
Experience at The Martin Agency
Vicki Riggs worked at The Martin Agency as a Planning Supervisor from 1994 to 1998. In this four-year role, she was involved in planning and executing marketing strategies, contributing to her extensive background in media analysis.
Education and Expertise
Vicki Riggs earned a Bachelor of Arts (B.A.) in Communication, Journalism, and Related Programs from the University of Kentucky, studying from 1971 to 1975. Her educational background supports her expertise in understanding demographic influences on sales trends, which is integral to her analysis work.
Career Overview
Vicki Riggs has a long-standing career in media analysis, with over 14 years at SafeAuto Insurance Company. Her extensive experience encompasses analyzing market and media trends, which informs business strategies and marketing initiatives.