Lisa Hayashi
About Lisa Hayashi
Lisa Hayashi serves as the Chief Marketing Officer at SafeGuard Cyber, where she has significantly increased site traffic and lead generation. With a background in marketing and strategic roles across various companies, she has contributed to notable achievements in the cybersecurity sector.
Current Role at SafeGuard Cyber
Lisa Hayashi serves as the Chief Marketing Officer at SafeGuard Cyber, a position she has held since 2022. In this role, she oversees marketing strategies and initiatives aimed at enhancing the company's market presence. Additionally, she has been the Senior Vice President of Marketing since 2019, contributing to the company's growth in the San Francisco Bay Area. Hayashi has played a pivotal role in the company's Series D funding round by leading go-to-market presentations to investors.
Previous Experience and Roles
Prior to her current position, Hayashi worked as a Strategic Advisor at JoinREACH from 2019 to 2021, where she provided insights and strategies to enhance business operations. She also held the position of Director of Brand Marketing at Igloo Products Corp. from 2015 to 2017. Earlier in her career, she was the Marcom Manager at Brocade from 1995 to 1998 and served as the VP of U.S. Operations at Playstack from 2017 to 2019. Additionally, she worked as a Family Office Business Manager at VKRM Services from 2007 to 2015.
Education and Academic Background
Lisa Hayashi earned her Bachelor of Science degree in Psychology from UCLA, where she studied from 1989 to 1993. She also attended Willow Glen High School, completing her General Studies from 1986 to 1989. Her educational background has provided her with a strong foundation in understanding consumer behavior and effective communication strategies.
Achievements in Marketing
At SafeGuard Cyber, Hayashi achieved a 100% increase in site traffic and a 46% rise in inbound leads over two years. She directed an account-based marketing strategy that resulted in a 35% increase in sales-qualified leads (SQLs) and a 32% improvement in SQL-to-opportunity rates. Additionally, she authored the Business Communication Risk Report in 2023, which contributed to a 15% increase in site traffic.
Community Involvement and Initiatives
Hayashi founded the Vision & Voice Community, an initiative aimed at empowering female leaders in the cybersecurity sector. She also developed a business case for Telegram integration in 2021, which led to significant advancements in malware detection and garnered media attention.