Borna Velic
About Borna Velic
Borna Velic serves as the Brand Manager and Program Director for WKLH FM in Milwaukee, Wisconsin, where he oversees both broadcast and digital platforms. He has a diverse background in radio and finance, having worked in various roles at Saga Communications and other organizations over the past two decades.
Current Role at Saga Communications
Borna Velic serves as the WKLH FM Brand Manager and Program Director at Saga Communications since 2020. In this role, he oversees both broadcast and digital platforms, ensuring the station's content aligns with audience preferences and industry standards. His responsibilities include managing programming strategies and enhancing listener engagement in Milwaukee, Wisconsin.
Previous Experience at Saga Communications
Prior to his current position, Borna Velic worked at Saga Communications as the WHQG FM Music Director and On-Air Personality from 2013 to 2018. During this five-year tenure in the Greater Milwaukee Area, he was responsible for curating music playlists and engaging with listeners on-air, contributing to the station's overall brand identity.
Background in Radio Broadcasting
Borna Velic has extensive experience in radio broadcasting, having worked at Woodward Communications as an On-Air Personality and Music Director for WAPL, WZOR, and WCHK FM from 2002 to 2013. This eleven-year period in the Green Bay, Wisconsin Area allowed him to develop skills in music programming and audience interaction.
Educational Qualifications
Borna Velic holds a Bachelor's Degree in Accounting and Finance from the University of Illinois at Urbana-Champaign, which he completed from 1995 to 1999. He furthered his education by studying Business Administration and Management at the University of Wisconsin-Oshkosh for one year in 2010-2011. Additionally, he earned a Micro Masters in Finance from the Massachusetts Institute of Technology between 2020 and 2021.
Professional Contributions and Community Engagement
In his current role, Borna Velic produces and voices on-air commercials, contributing to the advertising efforts of the station. He also participates in client events, which enhances community and client engagement, fostering relationships between the radio station and its audience.