Joe O'rourke
About Joe O'rourke
Joe O'Rourke is an experienced ad writer specializing in sales and marketing, currently working at Saga Communications/Radio since 2006. He manages advertising campaigns for multiple radio stations and has a background in sales and marketing from the Daily Hampshire Gazette.
Work at Saga Communications
Joe O'Rourke has been employed at Saga Communications since 2006, serving as an Ad Writer in the Sales and Marketing department for 18 years. In this role, he manages advertising campaigns across various radio stations, including Rock102, The River, Lazer, WHMP Newsradio, Bear Country, WHAI, Pure Oldies, Rewind, and The Outlaw. His responsibilities include developing and implementing advertising strategies tailored to each station's audience.
Previous Experience at Daily Hampshire Gazette
Before joining Saga Communications, Joe O'Rourke worked at the Daily Hampshire Gazette from 1987 to 1990. In his role in sales and marketing, he contributed to the publication's advertising efforts in Northampton, MA, gaining valuable experience that would inform his later work in radio advertising.
Education and Expertise
Joe O'Rourke studied at Wizard Academy, where he completed the Ad Writing 101 course. Since 2016, he has been participating in the Magical Worlds Communications Workshop, further enhancing his skills in advertising and communication. His educational background supports his expertise in developing effective advertising strategies.
Advertising Strategy Development
In his current role, Joe O'Rourke focuses on developing advertising strategies that emphasize gaining an outside perspective for business owners. He prioritizes writing advertising campaigns that concentrate on strategy, words, and ideas prior to the creative production phase. This approach aims to ensure that campaigns resonate with target audiences.