Mark Lattanzi
About Mark Lattanzi
Mark Lattanzi is a Promotions Director and Marketing Executive with over 17 years of experience at Saga Communications and has owned The Alchemy Studio since 2002. He specializes in directing community events and creating radio marketing campaigns.
Work at Saga Communications
Mark Lattanzi has served as the Promotions Director and Marketing Executive at Saga Communications since 2007. In this role, he is responsible for overseeing promotional strategies and marketing initiatives within the organization. His work involves creating impactful radio marketing campaigns that enhance audience engagement and brand visibility. Lattanzi's experience in this position has contributed to the overall success of the company's promotional efforts.
Current Ownership of The Alchemy Studio
Since 2002, Mark Lattanzi has been the owner of The Alchemy Studio, where he has dedicated over two decades to developing creative marketing solutions. His responsibilities include managing the studio's operations and directing various marketing projects. Lattanzi's extensive experience in the industry has allowed him to cultivate a unique approach to marketing that benefits both his clients and the community.
Community Event Direction
Mark Lattanzi directs community events, notably Meltdown: the River's Family Music and Book Bash. This event showcases his commitment to fostering community engagement through cultural and artistic initiatives. In addition to this, he divides his time between directing community events and creating radio marketing campaigns at 93.9 the River and WHMP, enhancing local outreach and participation.
Education and Expertise
Mark Lattanzi studied at Vassar College from 1984 to 1988, where he gained foundational knowledge that supports his career in promotions and marketing. His education has equipped him with the skills necessary to navigate the complexities of marketing strategies and community engagement, contributing to his effectiveness in his current roles.