Scott Antonivich
About Scott Antonivich
Scott Antonivich is a Brand Manager at Saga Communications, where he has worked since 2018. He has expertise in research methods, promotions, interactive marketing, and a strong background in database marketing.
Work at Saga Communications
Scott Antonivich has been employed at Saga Communications since 2018, serving as Brand Manager in Brattleboro, Vermont. His role involves overseeing brand strategies and marketing initiatives. Previously, he worked at Saga Communications from 2005 to 2008 as Web Content Director and Mid-Day Talent at WKNE FM in Keene, NH. In this earlier position, he contributed to content creation and on-air promotions, enhancing the station's engagement with its audience.
Education and Expertise
Scott Antonivich possesses expertise in both qualitative and quantitative research methods, allowing him to analyze market trends effectively. He is skilled in interactive marketing and creative development, which supports his role in brand management. His background includes a strong foundation in database and direct marketing, equipping him with the tools to engage diverse audiences.
Background
Scott Antonivich has a diverse professional background that includes roles in public relations and sales promotion activities. He worked as Digital Content Manager at Wikimotive for five months in 2015 in Rindge, NH, where he focused on digital marketing strategies. Additionally, he was involved with the WEEI Sports Radio Network as a Broadcast professional from 2017 to 2018 in Keene, NH.
Achievements
Scott Antonivich has demonstrated his capabilities in video and audio production, as well as media planning and buying. His work emphasizes engaging both business-to-business and local community audiences, showcasing his ability to connect with various market segments. His involvement in on-air and on-site promotions further highlights his commitment to enhancing brand visibility.