Thomas Basch
About Thomas Basch
Thomas Basch is an On Air Personality and Assistant Program Director for WCKN in Charleston, South Carolina. He has extensive experience in radio broadcasting, marketing, and social media management, having worked with various organizations in the industry since 2016.
Work at Saga Communications
Thomas Basch has been employed at Saga Communications since 2017, serving as both an On Air Personality and Assistant Program Director for WCKN. In this role, he designs and executes on-air and online promotions, contributing to increased brand awareness and listener engagement. He oversees all social media platforms for the Charleston Radio Group, which includes six different radio stations. His work has led to an average increase of 30% in brand awareness and listener engagement across these platforms.
Previous Experience in Broadcasting
Before joining Saga Communications, Thomas Basch worked at Apex Broadcasting from 2016 to 2017. He held multiple roles, including Assistant Marketing & Promotions Coordinator and On Air Personality for the WCKN Morning Show. His experience also includes an internship with WCKN, where he gained valuable insights into radio operations. Additionally, he worked at Kirkman Broadcasting as a Producer and Soundboard Operator during the same period.
Social Media Management Expertise
In addition to his broadcasting roles, Thomas Basch has served as a Social Media Manager at Sweetgrass Plastic Surgery since 2020. He has also taken on social media management for other local businesses, focusing on audience growth and engagement. He utilizes various metrics to adjust strategies, ensuring effective outreach and engagement with previously untapped audiences.
Educational Background
Thomas Basch studied at the University of North Carolina at Charlotte, where he achieved a degree in Political Economy. He also attended Trident Technical College, focusing on Radio and Television, and completed a program in Radio Production from 2015 to 2016. His educational background supports his roles in broadcasting and marketing.
Early Career Experience
Prior to his career in broadcasting, Thomas Basch worked as a Bartender at Rock Bottom Restaurant & Brewery in Charlotte, North Carolina, from 2011 to 2014. This early experience contributed to his skills in customer interaction and service, which are valuable in his current roles in media and marketing.