Traci Northrop
About Traci Northrop
Traci Northrop serves as the Director of Sales at Saga Communications, where she has worked since 2007. She has a background in communications and extensive experience in radio sales management, including a previous role as General Sales Manager at Milwaukee Radio Alliance.
Work at Saga Communications
Traci Northrop has served as the Director of Sales at Saga Communications since 2007. In this role, she oversees sales strategies and initiatives within the Milwaukee radio group. Her responsibilities include managing sales teams, developing client relationships, and driving revenue growth. Northrop's extensive experience in radio sales contributes to her effectiveness in this position.
Previous Experience at Milwaukee Radio Alliance
Before joining Saga Communications, Traci Northrop worked at Milwaukee Radio Alliance as the General Sales Manager from 1992 to 2008. During her 16 years in this role, she was responsible for leading sales operations, implementing marketing strategies, and fostering client partnerships. Her tenure at Milwaukee Radio Alliance provided her with a solid foundation in radio sales management.
Education and Expertise
Traci Northrop studied at the University of Wisconsin-Parkside, where she earned a Bachelor of Arts in Communications from 1987 to 1991. Prior to that, she attended UW Washington County for one year in 1986-1987. Her educational background in communications has equipped her with the skills necessary for effective sales and marketing within the radio industry.
Career Overview
Traci Northrop has over 25 years of experience in the radio industry, with a focus on sales management. Her career began in the early 1990s, and she has held significant positions that have shaped her expertise in the field. Northrop's long-standing commitment to the industry is evident through her roles and contributions to radio sales.